DEEP UNDERSTANDING OF EMERGING MARKETS OF INDIA
The founder of the company comes with rich experience of consumer and media landscape in India and has been known amongst top 25 rural marketing professionals of India. We believe that there are various pockets of emerging markets in our country and rural cannot be just defined by traditional classification of geography and population strata. Coexistence has been a unique feature of our country and even in largest cities there are pockets of ‘emerging’ islands juxtaposed with the most affluent consumers on the country.
The migration to cities providing employment has seen a tremendous rise and looking rural or emerging markets from a dichotomous approach of urban vs rural would be a fallacy. Even the rural areas has different consuming classes and marketing and communication programs need to take these into account while designing any programs.
PROVIDING END TO END SOLUTIONS FROM PROGRAM DESIGN TO LAST MILE EXECUTION
Most of the marketing programs suffer from the challenges of ‘Chinese Whisper’ with the marketing objectives set up in the boardrooms getting diluted by the time these reach execution during the last mile. While outsourcing is important for any business as one needs to focus on core competencies but controls on the process is critical to achieve outcomes designed from any of the marketing programs. We have a good understanding of the business process starting from strategy to creative approach and the execution across mediums. The experience of creating end to end solutions for various Indian and MNC brands over 15 years would provide client’s brands in safe pair of hands.
WHAT WILL
UPWARDS AND
EMERGING PROVIDE
We would like to known as insight driven solutions providers especially focusing on emerging markets using power of collaboration, technology and local. The relevant solutions depending on brand objectives can take form of diverse services as follows:
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  • * CONSUMER CONNECT PROGRAMS
  • * TRADE MARKETING PROGRAMS
  • * MOBILE BASED SOLUTIONS
  • * VISIBILITY RELATED SOLUTIONS
  • * MEDIA INTEGRATED ACTIVATIONS
  • * THROUGH COLLABORATIONS
  • * FIELD AUDITS AND TRAINING
Experience Across Touch Point
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